Setwell hello@usesetwell.com

For Shopify brands

See where buyers get stuck setting up your product.

Setwell turns your manual into a short, voice-guided setup page that goes out with the delivery email. Every guide reports back: the step people stop on, what went wrong, and what fixed it.

Sample dashboard: guides opened, finished setup, buyer path
Sample setup guide, a step with voice and callouts

Sample data from a fictional brand, Orvella.

Demo

One product, from manual to numbers.

Orvella is a fictional espresso machine brand we made for this demo. Same steps, three ways.

  1. A dense printed manual page for the Orvella espresso machine

    Before

    The manual they had.Twelve setup steps buried in small print, with the safety warning off to the side.
  2. The Orvella setup guide on a phone

    For buyers

    The guide they get.One step per screen, read aloud, with a "Did it work?" check at the end.Open the sample guide
  3. Sample dashboard: drop-off by step and top problems

    For the brand

    What you see.Where buyers stop, what they report, and which fix worked. Sample data.Open the sample dashboard

Your numbers

Your setup problems, in numbers.

Today a confused buyer just becomes a return. With Setwell you see it happen, step by step.

During the pilot, you get this as a monthly report. With the Shopify app, it's a live dashboard.See a sample dashboard →

How it works

From manual to guided setup, with you in control.

  1. Drop in your manual.A PDF, your product page, photos or the videos you already have.
  2. We turn it into a guide.You review every step and every safety warning before anything goes live.
  3. Buyers get it after delivery.A button in your Shopify shipping email, a QR card in the box or a link in your help center. Results are matched to your Shopify orders by order number only.

What's inside

Built like a game tutorial, not a PDF.

Status

Early pilot.

Setwell is in development. From January 2027 it's being piloted with a few Shopify brands that sell products people have to set up.

Who's building it

Game UI, applied to setup.

Setwell is designed by someone who built game UI at Riot Games and Epic Games. Games teach millions of people without a manual. Setwell brings that to the things you sell.